TSOH Investment Research

My name is Alex Morris, but I’m also known as “The Science of Hitting” on Twitter. I’m a long-term investor and former buyside equities analyst with 10+ years of experience in the finance industry, most recently as part of a four person investment team responsible for allocating $1.2 billion in client assets.

In April 2021, I decided to make my research directly available to investment advisors and individual investors. Many industries have been disrupted in the past 10-20 years due to digitization; I believe equity research will change as well, with democratization of research and transparency being notable outcomes.

What Is TSOH Investment Research? 

Through TSOH Investment Research, I provide complete access to my investment research process and all portfolio decision-making. The portfolio disclosed to subscribers includes all of my investable assets (everything to my name outside of my checking account). My promise to subscribers is 100% transparency. 

I provide complete access to all of my research and decision-making:

  • I post conclusions from research on new companies, including my planned course of action (if I’m buying, or if not, why) and a financial model when appropriate, as well as updates on current holdings.

  • I tell subscribers before any portfolio changes, with the rationale for both sides of the trade (what I’m buying, what I’m selling, and why). 

  • I provide quarterly updates with complete portfolio transparency (each position and its current weighting) as well as my portfolio returns.

In a nutshell, I share ALL research and portfolio actions with subscribers.

What To Expect:

As a Premium subscriber you will receive: 

  • Six investment write-ups per month (every Monday at 6:30am ET and every other Thursday at 6:30am ET), including deep dives on new companies, portfolio updates on current holdings, and investment philosophy discussions (asset allocation, holding cash, #NeverSell, etc.)

  • The disclosure of ALL portfolio changes BEFORE they're executed with detailed commentary explaining my rationale for any portfolio changes

  • Complete access to all previous investment reports, which includes deep dives on companies like ABNB, NFLX, SPOT, GDRX, COST, TWTR, and more

To get complete access to all future investment research (new ideas + updates + philosophy discussions) and the full TSOH archives, as well as the disclosure of ALL portfolio changes before they are executed, become a premium subscriber: 

About Me:  

I’m an experienced investor who has worked as an equities analyst since 2011:  

  • CFA Charterholder with an MBA and an undergraduate Finance degree

  • 10+ years as a buyside analyst, most recently as part of a four person investment team responsible for allocating $1.2 billion in client assets

  • 10+ years of sharing my research online (700+ articles on Gurufocus)

  • 4,000+ Substack readers and 36,000+ Twitter followers

My Investment Framework:  

I spend my days searching for high-quality businesses that are misunderstood or underappreciated, providing the opportunity for better than average returns over the long run (my two largest positions as of September 30th, 2021, Microsoft and Berkshire Hathaway, have been top five portfolio holdings since 2011). In addition to a long-term investment time horizon, I run a concentrated portfolio: as of September 30th, 2021, my five largest positions accounted for 55% of my portfolio. To quote Charlie Munger, my preferred approach is “patience followed by pretty aggressive conduct”. I’m selective with where I invest my capital - but when I find an opportunity that warrants making a big bet, I’m ready to swing.

My ideal investment would meet the following criteria: 

  1. Operates in an industry that is expected to support structural (organic) growth for the business over the next 5-10 years in excess of GDP growth; 

  2. With attractive unit economics and high returns on incremental invested capital (ROIIC) as a result of sustainable competitive advantages; 

  3. Run by individuals with skill, integrity, and a long-term time horizon; and 

  4. Offered to minority shareholders at a reasonable valuation (at a price that is expected to offer better than average equity returns over the long run)

Start Here (Links):

April 2021 Portfolio Review, Part 1

This portfolio review provides insight into my investment philosophy and thoughts on my largest holdings as of April 2021. It will give you a clear indication of my personal investment philosophy (and how it compares to your own approach to security analysis and portfolio management), which should help when deciding whether its worthwhile to become a Premium subscriber.

Returns and Lessons Learned

This write-up outlines some of my prior investment mistakes, which have been formative experiences in terms of the investment approach that I utilize today.

I also disclosed my investment returns as of the post date (04/05/21), which speaks to complete transparency on all of my research, portfolio decisions, and returns (this information is updated quarterly for all Premium subscribers).

Airbnb: “Belonging Anywhere”

Airbnb revolutionized the travel industry. After a near-death experience in 2020, the company emerged from the pandemic with a renewed appreciation for the importance of focus and operational excellence (“it was a crucible moment for the company”). They’ve also benefited from structural changes in travel, most notably the rise of long-term stays. In this deep dive, I discussed the company’s history, its current economics, and my views on its valuation. As a subscriber, this is the quality of work that you should expect on new company research.

AWS: "Scoring 1,000 Runs"

This investment write-up looks at the history of Amazon Web Services (AWS), which I believe is one of the most fascinating stories of innovation and business success in recent decades. It is a perfect example of what I’m hoping to uncover as part of my research process: businesses that can be expected to generate significant shareholder value over the course of the next 5, 10, or 20 years.

To give you a sense for the kind of companies that I tend to focus on, here’s a list of the research that I’ve posted since launching the service in April 2021.

Feedback From Premium Subscribers About TSOH Investment Research:

Thanks again for considering the TSOH Investment Research Service. If you have any questions, please let me know (thescienceofhitting@gmail.com).