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Archive
About
MNST
Celsius: The Pepsi Question
From “Celsius: Fully Optimized?” (December 2024): “This is an intensely competitive category, with brands like Alani Nu - which competes more directly…
Mar 3
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Celsius: The Pepsi Question
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Celsius: "Fully Optimized"?
Note: Here are the links to prior TSOH research on CELH and MNST
Dec 2, 2024
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Celsius: "Fully Optimized"?
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Boston (Beyond) Beer
"A noticeably, dramatically, almost shockingly different beer."
Oct 14, 2024
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Boston (Beyond) Beer
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"Competition Has Never Been Greater"
An update on Monster (MNST) and Celsius (CELH)
Sep 2, 2024
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"Competition Has Never Been Greater"
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Monster: A Beast Unleashed
Energy drinks and ~200,000% stock price appreciation
Apr 15, 2024
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Monster: A Beast Unleashed
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