“I came to [Jim Sinegal] once and said, ‘Jim, we can’t sell this hot dog for $1.50. We’re losing our rear ends.’ And he said, ‘If you raise the f-ing hot dog price, I’ll kill you. Figure it out.’ That’s all I really needed. By the way, if you raised it to $1.75, it wouldn’t be that big of a deal. People would still buy it. But it’s the mindset that when…